The store is like a woman's face, cosmetic surgery is like a functional partition of the store, and makeup is like a decorative design of the store, but the most significant effect is PS, which is lighting design in the store. So how to create a high-level sense of the store? What is "high sense"? High sense is a relatively low sense, which conveys a feeling of effortless, exquisite and lazy life.
1. Implication and mystery
The implicit beauty of writing poetry and painting changes step by step is higher than the directness at the end. The sense of advanced is neither simple nor complex. In fact, there is complexity in simplicity. To put it bluntly, what can be seen through at a glance is relatively low-level, while what is implicit and mysterious is more durable and high-level.
2. Lazy feeling
The image of "cat" is advocated by the fashion industry, the stage walk is "cat walk", and the adjective of sexy women is "cat woman", because the lazy cat represents gorgeous and advanced. Spartacus has such a saying: aristocratic temperament is the feeling of fatigue after satisfying desires on the face. This feeling of fatigue is the beauty after years of precipitation. It is elegant and exquisite in laziness and casualness. It has a higher level than ordinary life. This feeling is advanced.
3. No desire
A sense of superiority means not pleasing you, not pursuing you, and not needing you. It is sexual indifference: there is no element of lust, extraordinary and refined, as if it doesn't eat human fireworks. What happens in the world has nothing to do with me, just do what I want to do.
Refining these characteristics into the store is to create a sense of mystery and sexual indifference.
Store layout
Chinese ink painting has "white space", and shop lighting should also be primary and secondary. The entrance, window display and carefully matched display area are the key points, while the shelf display and cashier area on the wall can be slightly weak.
Lamp color
"Cold wind" is visually clean and comfortable. Generally, cold colors are used to match the decoration style of the store, such as white and blue. Even a warm tone store is OK, but choose a color with low saturation.
Light installation position
The high-level sense of the store is not only the atmosphere created, but also the sense of customer experience. In an experiment, the same person wears the same clothes in different fashion stores, and the results are also very different. A big factor is the location of the light installation. We should try our best to be close to the truth and perfectly show the beauty of the goods. It is generally recommended to focus on the lighting from both sides, and the focus is on the shoulder of the front or side hanging clothes, because the shoulder is the most reasonable light receiving surface, which is conducive to better performance of goods and thus promote sales.
Comparative experiment of different lights
Particularly novel lighting
The caution machine in the clothing store and the light box on the wall, lamps and lanterns are different and unique, which naturally gives people a special high-level feeling.
1. Implication and mystery
The implicit beauty of writing poetry and painting changes step by step is higher than the directness at the end. The sense of advanced is neither simple nor complex. In fact, there is complexity in simplicity. To put it bluntly, what can be seen through at a glance is relatively low-level, while what is implicit and mysterious is more durable and high-level.
2. Lazy feeling
The image of "cat" is advocated by the fashion industry, the stage walk is "cat walk", and the adjective of sexy women is "cat woman", because the lazy cat represents gorgeous and advanced. Spartacus has such a saying: aristocratic temperament is the feeling of fatigue after satisfying desires on the face. This feeling of fatigue is the beauty after years of precipitation. It is elegant and exquisite in laziness and casualness. It has a higher level than ordinary life. This feeling is advanced.
3. No desire
A sense of superiority means not pleasing you, not pursuing you, and not needing you. It is sexual indifference: there is no element of lust, extraordinary and refined, as if it doesn't eat human fireworks. What happens in the world has nothing to do with me, just do what I want to do.
Refining these characteristics into the store is to create a sense of mystery and sexual indifference.
Store layout
Chinese ink painting has "white space", and shop lighting should also be primary and secondary. The entrance, window display and carefully matched display area are the key points, while the shelf display and cashier area on the wall can be slightly weak.
Lamp color
"Cold wind" is visually clean and comfortable. Generally, cold colors are used to match the decoration style of the store, such as white and blue. Even a warm tone store is OK, but choose a color with low saturation.
Light installation position
The high-level sense of the store is not only the atmosphere created, but also the sense of customer experience. In an experiment, the same person wears the same clothes in different fashion stores, and the results are also very different. A big factor is the location of the light installation. We should try our best to be close to the truth and perfectly show the beauty of the goods. It is generally recommended to focus on the lighting from both sides, and the focus is on the shoulder of the front or side hanging clothes, because the shoulder is the most reasonable light receiving surface, which is conducive to better performance of goods and thus promote sales.
Comparative experiment of different lights
Particularly novel lighting
The caution machine in the clothing store and the light box on the wall, lamps and lanterns are different and unique, which naturally gives people a special high-level feeling.
